What If Your Best Business Is Still Ahead of You?
For professionals who want more money, more freedom, and more meaning - without starting from scratch.
Profit. Freedom. Purpose.
Over the course of my entrepreneurial journey, I’ve launched and scaled 8 businesses, collectively generating over $9 million in revenue. Through all of this, I’ve learned that true business success isn’t just about money; it’s equally about maintaining personal freedom and discovering professional purpose. These three pillars—Profit, Freedom, and Purpose—are the foundation of the PFP Formula.
How It All Began
During Covid, something unexpected happened. While much of the world was slowing down, I began sharing free content online. People started reaching out, asking if I could provide training and guidance. This “accidental” shift into online coaching wasn’t initially a big profit generator, but it revealed something far more important: there was genuine demand for high-quality coaching.
From Accidental to Intentional
Over the next couple of years, I continued working with R2R coaching clients and selling a few Deal Analysers. What started as an accident gradually grew into something more consistent. Eventually, I decided to test the opportunity with some structure - running ads on Facebook, refining my messaging, and building a system around my experience. Things really started to take off. As I became more skilled with advertising and sharpened my frameworks, results began to skyrocket.
The Birth of the PFP Formula
This journey - from accidental beginnings, to unstructured experiments, to framework-driven success - became the inspiration for the PFP Formula.
Today, I guide professionals aged 45+ who, despite their career successes, feel tied to their jobs but crave more. They want greater financial rewards without sacrificing freedom. They want professional purpose but fear the risk of starting over. The PFP Formula provides a pathway to build a business aligned with profit, freedom, and purpose - something they can begin part-time and, when ready, scale into a full-time venture.
Take the First Step
This isn’t just a coaching program. It’s the culmination of my entrepreneurial journey - tested, refined, and designed to empower others to create profitable, purposeful businesses on their own terms.